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Social media answered without living on Instagram

We built an inbox that reads comments, direct messages and story mentions on Instagram and Facebook, and drafts the reply using what it knows about the brand and the way it talks. You send it, change it or discard it from your phone.

  • Social media
  • AI
  • Automation
Social inbox: an Instagram comment with the public reply and the direct message ready to send

01The challenge

Every unanswered comment is a customer going cold

People ask about the menu, allergens, bookings or an event, and the reply arrives hours later or not at all. Answering well takes time, and the tone changes depending on who picks up the phone.

  • The same questions every day.
  • Direct messages against the clock: Instagram only lets you reply within a time window.
  • Story mentions nobody says thank you for.

The reply needed to be written before anyone opened the app.

02Our strategy

The AI writes, you decide

Nothing goes out without your yes. The AI drafts with what it knows about the brand (menu, opening hours, policies and tone) and learns from the way you correct its replies.

  • A public reply and a direct message prepared together for every comment.
  • “Comment and I'll send it”: a keyword in a comment triggers the direct message with what was promised.
  • Complaints never get an automatic reply: they go straight to the owner.
  • Each brand's knowledge and style guide, both editable.
Social inbox on mobile: a card with the comment, the suggested reply and the send, edit, hide and discard buttons

03The solution

One inbox on your phone and another in the dashboard

Each message arrives as a card with four buttons: send, edit, hide or discard. Replying to the card with different text changes it. If you answer from Instagram, the suggestion withdraws itself.

  • Instagram: comments, messages, replies and story mentions.
  • Facebook: page comments and messages.
  • Only Meta's official API, with no tricks that put the account at risk.
  • An automatic brake that stops the system if anything spikes.

The AI costs less than a cent per message.

04The result

Always on time, always in the same voice

The inbox is up and running, and each new brand comes in with its own knowledge and tone. The screenshots use sample data.

Overview

Services

  • Social media automation
  • Conversational AI
  • Meta integration

Tech stack

  • Cloudflare Workers
  • Cloudflare D1
  • Claude
  • Instagram API
  • Facebook API
  • Telegram

More customers. More sales. Less manual work.

Start with a free assessment

Tell us about your business and what you want to achieve. Our team reviews it and, within 24 hours, tells you where to start.

Free assessment

Tell us about your business and we'll tell you what we'd fix first.

It isn't an automated report: someone on our team does it and checks it, with help from AI. No website yet? Your business name and social profiles are enough.

  1. 01Someone on the team looks at your business the way a customer searching for you would: Google, your Business Profile, your reviews, your website and your social media.
  2. 02AI helps us measure and compare faster. The conclusions are drawn and checked by the team.
  3. 03Within 24 hours we'll write to you with what we'd do first. If it's a good fit, we'll put together a proposal.
Sergio Alonso Salma

Sergio and SalmaThe Kensho Visual team

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