ProjectsWeb & branding2026

Redesign of the website for Riff, a concert promoter

Riff is the promoter and management agency behind some of Spain's biggest tours. We already handle its SEO; this is our proposal for a new website: from the first concert in Cazorla in 1994 to sold-out stadiums, with tickets always at hand.

Branding
Web
3D

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Redesign of the website for Riff, a concert promoter

01The challenge

A stadium promoter with a template website

The current site is a WordPress build with Elementor that doesn't convey the scale of what Riff does or make buying tickets easy.

Over 1,200 URLs and around 50 active concerts with no easy agenda to browse.
Ticket buying spread across several ticket sellers.
A 30-year story the website doesn't tell.

The website had to feel like walking into a packed stadium.

02Our strategy

From the first concert to the packed stadium

We told Riff's story through storytelling and 3D, from Cazorla in 1994 to La Cartuja, with a short path to the tickets on every screen.

Tickets shaped like stadium passes that link straight to each ticket seller.
Anton and Kumbh Sans, both open-licence typefaces; the second was already the brand's.
Night and the logo's yellow as the only brand colours.
Real data from the agenda and the news archive.

Spectacle in the design, simplicity at the checkout.

03The solution

A complete website with a 3D stadium

We designed and built the whole proposal: 274 generated pages.

A 3D particle stadium with the 74,345 people at Manuel Carrasco's 2022 concert at La Cartuja.
An agenda with list, map and “near me”, and a page for every concert.
12 artists with their own pages, festivals, history and Sala Custom.
A record player with Spotify and the “Spain lights up” map.
Around 200 news posts migrated and a map of 957 redirects to keep the SEO.
A demo of an internal dashboard to manage dates, with Telegram alerts.

Ready to go live without losing current rankings.

04The result

More spectacle, fewer steps to the ticket

The proposal brings Riff's full agenda, artists and history together in one experience, with every concert linked straight to its ticket seller and the whole SEO structure ready for the migration.

Before and after