ProjectsWeb & branding2026
Redesign of the Bufones de Pría website, rural apartments in Asturias
Bufones de Pría are rural apartments facing the sea, next to one of the most visited natural monuments in Asturias. We redesigned the website from top to bottom and moved it from WordPress to custom code without losing rankings.
- Branding
- Web
- SEO
01The challenge
A slow website that didn't show what makes the place special
The previous site was a WordPress template built with Elementor: correct, but without character, heavy, and with a half-finished English version.
- In Lighthouse mobile tests, the home page weighed almost 4 MB and the guide took almost 18 seconds to show its main image.
- The English version had Spanish titles and half-done translations.
- “Bufones de Pría” is also the name of the monument: most searches came from people who wanted to see the blowholes, not to stay there.
- A rural holiday template like many others.
The site had to sell the apartments and use the fame of the place without being mistaken for it.
02Our strategy
Pleamar: the whole website is a tide
At the top it is low tide; as you scroll, the background darkens into the deep sea, with a single eruption: the blowhole. A tide gauge on the side tracks your progress.
- A cross-section drawing of the coastal shelf: from Pico Turbina to the apartments and the 21 blowholes.
- Gloock and Hanken Grotesk, both open-licence typefaces.
- A palette of Cantabrian Sea blues, from foam to abyss.
- One clear message on every page: we are the apartments next to the blowholes.
A concept that could only belong to this place.
03The solution
A new, fast, bilingual website
We designed and built the whole site in custom code, in Spanish and English.
- A home page with apartments, facilities, a wall of Google and Booking reviews, a draggable gallery, location, FAQ and booking.
- A blowhole guide with the cliff cross-section animated in 4 steps, a route map and a video that only loads on tap.
- Three new pages for accommodation searches: beach, where to stay near the blowholes and the whole house for families and groups.
- Direct booking through the property's own booking engine.
- A “blowhole” intro on desktop, smooth scrolling and a static version for visitors who prefer less motion.
- Images in AVIF and WebP.
All 48 pages, in Spanish and English, checked one by one against the previous site.
04The result
Faster, with all the SEO intact
In Lighthouse mobile tests, the home page went from 59 to over 75 points and from 3.9 MB to 0.8 MB; the guide, from 61 to over 90. We migrated all 452 URLs with history: 173 one-hop redirects, the same titles, descriptions and hreflang, and accommodation structured data with no errors.
Before and after
Overview
Services
- Creative concept
- Web design and development
- SEO migration
- Performance optimisation
Tech stack
- Astro
- GSAP
- Lenis
- Cloudflare