Kensho Visual, Home
ES EN
Free assessment

ProjectsWeb & branding2026

Redesign of the Bufones de Pría website, rural apartments in Asturias

Bufones de Pría are rural apartments facing the sea, next to one of the most visited natural monuments in Asturias. We redesigned the website from top to bottom and moved it from WordPress to custom code without losing rankings.

  • Branding
  • Web
  • SEO
View website
Redesign of the Bufones de Pría website, rural apartments in Asturias

01The challenge

A slow website that didn't show what makes the place special

The previous site was a WordPress template built with Elementor: correct, but without character, heavy, and with a half-finished English version.

  • In Lighthouse mobile tests, the home page weighed almost 4 MB and the guide took almost 18 seconds to show its main image.
  • The English version had Spanish titles and half-done translations.
  • “Bufones de Pría” is also the name of the monument: most searches came from people who wanted to see the blowholes, not to stay there.
  • A rural holiday template like many others.

The site had to sell the apartments and use the fame of the place without being mistaken for it.

02Our strategy

Pleamar: the whole website is a tide

At the top it is low tide; as you scroll, the background darkens into the deep sea, with a single eruption: the blowhole. A tide gauge on the side tracks your progress.

  • A cross-section drawing of the coastal shelf: from Pico Turbina to the apartments and the 21 blowholes.
  • Gloock and Hanken Grotesk, both open-licence typefaces.
  • A palette of Cantabrian Sea blues, from foam to abyss.
  • One clear message on every page: we are the apartments next to the blowholes.

A concept that could only belong to this place.

03The solution

A new, fast, bilingual website

We designed and built the whole site in custom code, in Spanish and English.

  • A home page with apartments, facilities, a wall of Google and Booking reviews, a draggable gallery, location, FAQ and booking.
  • A blowhole guide with the cliff cross-section animated in 4 steps, a route map and a video that only loads on tap.
  • Three new pages for accommodation searches: beach, where to stay near the blowholes and the whole house for families and groups.
  • Direct booking through the property's own booking engine.
  • A “blowhole” intro on desktop, smooth scrolling and a static version for visitors who prefer less motion.
  • Images in AVIF and WebP.

All 48 pages, in Spanish and English, checked one by one against the previous site.

04The result

Faster, with all the SEO intact

In Lighthouse mobile tests, the home page went from 59 to over 75 points and from 3.9 MB to 0.8 MB; the guide, from 61 to over 90. We migrated all 452 URLs with history: 173 one-hop redirects, the same titles, descriptions and hreflang, and accommodation structured data with no errors.

Before and after

Current website
Current website
Kensho redesign
Kensho redesign

Overview

Services

  • Creative concept
  • Web design and development
  • SEO migration
  • Performance optimisation

Tech stack

  • Astro
  • GSAP
  • Lenis
  • Cloudflare

More customers. More sales. Less manual work.

Start with a free assessment

Tell us about your business and what you want to achieve. Our team reviews it and, within 24 hours, tells you where to start.

Free assessment

Tell us about your business and we'll tell you what we'd fix first.

It isn't an automated report: someone on our team does it and checks it, with help from AI. No website yet? Your business name and social profiles are enough.

  1. 01Someone on the team looks at your business the way a customer searching for you would: Google, your Business Profile, your reviews, your website and your social media.
  2. 02AI helps us measure and compare faster. The conclusions are drawn and checked by the team.
  3. 03Within 24 hours we'll write to you with what we'd do first. If it's a good fit, we'll put together a proposal.
Sergio Alonso Salma

Sergio and SalmaThe Kensho Visual team

Required detailsRequired
Online presenceAt least one

Fill in at least one of the following fields.

OptionalOptional