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Brand and website for a medical marketing agency in Marrakech

DR. CONTENT is the content and marketing agency for plastic surgeons, aesthetic doctors and premium clinics that we founded in Marrakech with filmmaker Sam Carrasco. We created its brand, website and SEO strategy.

  • Branding
  • Web
  • SEO
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Brand and website for a medical marketing agency in Marrakech

01The challenge

One team for a doctor's whole online presence

Doctors who care about their image usually have a photographer, an ads agency and a website, each working separately. DR. CONTENT brings it all together: brand, video, web, SEO, ads and AI.

  • A demanding audience: surgeons and premium clinics.
  • Patients from Morocco, Europe and the Middle East.
  • Starting point: a “coming soon” page on Wix.

The brand had to convey medical precision and cinema-grade quality from the first second.

02Our strategy

Under the light

The concept is night-time operating-room cinema: the surgical lamp, the red line of pre-op markings and the red recording dot that shapes the DR●CONTENT logo.

  • Deep blacks, bone and a single recording red.
  • Manrope, Host Grotesk and IBM Plex Mono, all open-licence typefaces.
  • No boxes and no stock images: all the material is original.
  • One main keyword per page, researched across five markets.

An identity you recognise at a glance.

03The solution

A bilingual website built to win patients

We designed and built the whole site in English and French, with translated URLs.

  • A home page with the surgical-lamp intro and the “From search to consultation” journey.
  • A services hub, 4 service pages, clinics, work, team and contact.
  • Examples of the AI assistant that answers the clinic's patients at any hour.
  • A contact form that prepares the message for WhatsApp or email.
  • Videos that only load as they come into view; the showreel with sound, on click.
  • Private proposals for each prospect, kept out of Google.

Professional service, FAQ and video structured data, hreflang and llms.txt for search engines and AI.

04The result

A brand ready to go out and win clients

drcontentmov.com is live with 20 pages in two languages, on a fast technical base built to rank in the United States, the United Kingdom, the Emirates, Morocco and Lebanon.

DR. CONTENT website: the “From search to consultation” journey
DR. CONTENT website: the AI assistant
DR. CONTENT website: the process
DR. CONTENT website: the call to action

Overview

Services

  • Brand identity
  • Web design and development
  • International SEO
  • Copywriting

Tech stack

  • Astro
  • GSAP
  • Lenis
  • Cloudflare

More customers. More sales. Less manual work.

Start with a free assessment

Tell us about your business and what you want to achieve. Our team reviews it and, within 24 hours, tells you where to start.

Free assessment

Tell us about your business and we'll tell you what we'd fix first.

It isn't an automated report: someone on our team does it and checks it, with help from AI. No website yet? Your business name and social profiles are enough.

  1. 01Someone on the team looks at your business the way a customer searching for you would: Google, your Business Profile, your reviews, your website and your social media.
  2. 02AI helps us measure and compare faster. The conclusions are drawn and checked by the team.
  3. 03Within 24 hours we'll write to you with what we'd do first. If it's a good fit, we'll put together a proposal.
Sergio Alonso Salma

Sergio and SalmaThe Kensho Visual team

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