ProjectsWeb
Website for a plastic surgeon in Beirut and Kuwait
Dr. Mohamad Al Sayyad is a plastic surgeon specialising in body contouring after bariatric surgery and in aesthetic surgery, with practices in Beirut and Kuwait. We built his website together with DR. CONTENT, who shoot his videos and portraits.
- Web
- Medical
01The challenge
Letting patients meet the surgeon before the consultation
Anyone considering surgery compares doctors for weeks. The website had to convey trust and precision, and introduce the person before the procedures.
02Our strategy
Dark, editorial and calm
- Deep black and fine type, with the feel of a magazine.
- His own operating theatre in the hero video, no stock images.
- Portraits in theatre and in the studio to introduce the doctor.
- “The art of surgery” as the idea from the very first second.
03The solution
An English-language website that leads to an appointment
- A hero with video from the operating theatre.
- The doctor and his specialism before the procedures.
- Procedures and results, shown with his own material.
- “Book an appointment” always at hand.
04The result
His work, on show before the first visit
A website that presents the surgeon through his own material and takes patients to book an appointment in one click.
Overview
Services
- Web design and development
- Structure and copy
With
- DR. CONTENT (video and photography)