Redesign of Manuel Carrasco's official website
A proposed new official website for Manuel Carrasco: a single page that tells his story from the roots, with each album's look and tickets, music and merch always at hand.
An official website that didn't match the artist
The current site is a generic record-label template: little identity of its own and technical issues you can spot at a glance.
- The concerts page is empty, and every “Buy tickets” button leads to it.
- Duplicated title (“Manuel Carrasco - Manuel Carrasco”), no meta description and the page language set to English.
- Three H1 tags on the home page, two of them empty.
- 40 scripts and 6 third-party iframes on the home page.
- No discography of its own and no logo that represents the artist.
The site didn't say who Manuel Carrasco is, and it didn't help sell tickets.
Starting from the roots
Pueblo Salvaje II came out before part I, and he explained why: “I showed the trunk and the crown first, and now I show the roots”. The site takes the same journey: it starts at the roots and closes the circle with his Φ in the sea at Isla Cristina.
- One chapter per era: sea, leap, storm, earth and fire.
- Each chapter in its album's palette, blending into the next with no hard cuts.
- Fraunces and Instrument Sans, both open-licence typefaces.
- Tickets, music and merch always one click away.
A story you scroll through that sells at the same time.
A story-driven site with interaction in every chapter
We designed and built the whole site, with custom animation in every section and a static version for visitors who prefer less motion.
- An intro that draws the artist's Φ.
- A hero with the Pueblo Salvaje II painting split into 8 parallax layers.
- A Φ seal in the header that tracks reading progress and opens the index.
- The discography as tree rings: 11 albums, each with its own palette.
- The “Corazón Salvaje” video advancing with the scroll and a 3D flight through the stadiums.
- CDs and vinyls that slide out of their sleeves and play on Spotify.
- A store with 16 real products, the four nights at La Cartuja, the 2026 tour, news, biography and contact.
Manuel Carrasco's whole career on one page, with the tour and the store always at hand.
More identity and a clean technical base
Compared with the current site, the redesign sets the right language, has a meta description and a single real H1, and adds MusicGroup and MusicAlbum structured data for Google. It loads 3 scripts and no iframes.
Services
- Creative concept
- Art direction
- Web design and development
- Motion design
- Technical SEO
Tech stack
