Redesign of Melendi's official website
A proposed new official website for Melendi: “Hoy sí hay carta” (“Today the letter came”). His life told the way a mate would tell it, with the Pop Rock tour always in view.
A generic official website for an artist with so much personality
The current site runs on WordPress with a years-old template that neither conveys Melendi's character nor puts tickets first.
- No meta description and a generic title (“Home - Melendi | Web Oficial”).
- The H1 is just the logo with no text, and 15 of 17 images have no alt text.
- 95 requests to 13 different domains to load the home page.
- A cookie banner that covers half the screen on mobile.
- On mobile, the tour sits at the bottom of a home page over 6,000 px long.
Lots of weight, little story and the tickets hidden away.
The letter the postman never brought
We started from a line in “Sin noticias de Holanda” (2003): the site is that letter, finally delivered. The moon, present in his lyrics across every era, ties it all together.
- A comic-book and rock-poster look, taken from the Pop Rock campaign.
- 13 chapters, from Oviedo in 1979 to the 2026 tour.
- A tickets button that is always visible.
- Accessible: a full static version, visible focus and a skip-to-content link.
A site with Melendi's own voice, built to sell tickets.
A story-driven site full of nods to his fans
We designed and built the whole site, with a different interaction in every chapter.
- An intro where a lightning bolt turns “no letter” into “the letter came”.
- A fixed moon dial that moves from 1979 to 2026 and opens the chapter index.
- A horizontal rail of 12 albums with the vinyl sliding out of its sleeve.
- His hair as a timeline in polaroids.
- 12 trading cards that flip until the album is complete.
- A quote shuffler: “Otra, Milindri”.
- 19 tour dates printed on a full moon, linked to ticket sales. Past dates fade out on their own.
His whole career on one page, with MusicGroup structured data for Google.
From noise to a site with a story
The redesign loads 19 requests from a single domain, against 95 from 13 domains on the current site, with no console errors and about 885 KB.
Services
- Creative concept
- Art direction
- Web design and development
- Motion design
- Technical SEO
Tech stack
Vercel
