ProjectsLoyaltyDelivered
Jack Bull Club: a loyalty card for a burger restaurant
Jack Bull is a burger restaurant in Zaragoza whose website we had already built. Now we created its loyalty club with Kensho Loyalty: a stamp card in the phone wallet, with its own brand and its own rules.
- Loyalty
- Wallet
- Restaurant
01The challenge
Turning the first visit into the next one
Jack Bull wanted to reward its regulars and liven up the quieter hours, without paper coupons or permanent discounts.
- Reward coming back, not give away discounts.
- More footfall in off-peak hours.
- Nothing for the customer to install.
A club customers always carry with them.
02Our strategy
A club with the brand's personality
We designed the Jack Bull Club in the brand's colours, with burger-shaped stamps and a photo of the restaurant in the background.
- 2 free stamps on sign-up.
- Fries at 5 stamps and a Springfield or Texas burger at 10.
- Double stamps from 1 pm to 4 pm to liven up off-peak hours.
- Poppins and Source Sans 3, both open-licence typefaces.
Rules designed for this restaurant, not a template.
03The solution
From the table sign to the wallet in 10 seconds
We set up the whole journey, from the restaurant to the phone.
- A sign-up page in the Jack Bull brand, no password needed.
- A card in Apple Wallet and Google Wallet that updates with every stamp.
- An A6 sign with QR and NFC for the restaurant.
- A staff scanner and a dashboard to see members, stamps and rewards.
- A guide for the restaurant's team.
Customers sign up at the table and leave with the card in their pocket.
04The result
A club ready from day one
We delivered the Jack Bull Club in October 2026 with the card, the in-store sign and the team guide.
Overview
Services
- Card design
- Loyalty programme
- QR and NFC signage
- Team guide
Tech stack
- Cloudflare
- Apple Wallet
- Google Wallet